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Why do shoppers read online product reviews? (Insight Series: Part 2 of 3)
#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or below Three in five (60%) shoppers read reviews for products that cost...
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Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)
#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in five (86%) shoppers trust customer reviews they...
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The secret to converting online shoppers – use credible online reviews
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of shoppers are influenced by trustworthy online reviews...
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Amazon “Reviews” Replaced by “Global Ratings”
Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon has been testing this new approach and...
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3 customer-centric content triggers to improve conversion on your product page
Introduction A recent report found the global ecommerce conversion rate is only 2.32%. [1] In the grand scheme of things, this may not be surprising. However, it is interesting to consider that the...
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Role of online customer reviews in driving Agile product development
Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan after World War 2. [1] Deming focused...
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Demographic profile of customers who read online reviews to make a purchase...
Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging households (<$40K) Households...
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Amazon is removing commenting feature from product reviews
Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be retiring this feature; merchants will...
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How customer review analysis can reveal a product’s hidden value for more...
Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google...
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Amazon Discontinues Early Reviewer Program for Independent Online Retailers
From searching for pet supplies to discovering the best green cleaning products, most Amazon shoppers are aware of the online retail company’s Early Reviewer Program, even if they don’t know it by...
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